Timely makes you buy SMS by the credit. Tavix includes WhatsApp and Follow-ups for one flat £29.
See how Tavix compares to Timely on pricing, messaging, marketing, and AI client Follow-ups — built for UK beauty businesses.
Timely is capable salon and spa software, originally built in New Zealand and used across Australia, NZ and the UK. But the pricing adds up: it runs on tiered monthly subscriptions, some tiers add per-staff costs, and text messages are bought as consumable SMS credits you top up on top of your plan. There is no WhatsApp, and Follow-ups is a manual campaign you build yourself. Tavix is one flat plan — £29/month, everything included: WhatsApp and SMS reminders, AI per-client Follow-ups, marketing, and a branded booking site. No per-staff fees, no add-ons, 0% commission.
Side-by-side comparison
| Feature | Tavix | Timely |
|---|---|---|
| Monthly price | £29/mo flat — everything included | Tiered subscription; per-staff on higher tiers |
| Booking commission | 0% — always | No commission (not a marketplace) |
| SMS messaging | Included (+ WhatsApp) | Paid SMS credits, no WhatsApp |
| WhatsApp messaging | Reminders, Follow-ups & marketing via Meta API | Not available |
| Client Follow-ups | AI drafts per lapsed client — you approve | Manual marketing campaign you build |
| Marketing | Targeted marketing & refer-a-friend included | Email campaigns on some tiers; manual setup |
| Client reviews | Sent to your Google Business Profile | No native Google review booster |
| Deposits & no-show protection | Included | Available via payment integrations |
| Patch tests & consent forms | Patch-test tracking & digital consent included | Forms available, varies by tier |
| Loyalty programme | Built-in Beauty Points | Not native |
| Per-staff fees | None — flat £29 covers your team | Per-staff costs on higher tiers |
| Client data ownership | Full ownership — your data, your clients | You retain client data |
| Setup time | Under 10 minutes — a real person can help | Varies; more configuration |
| Free trial | 30 days, no card | Free trial available |
| Built for | Independent UK beauty businesses | NZ/AU primarily; used in the UK |
Feature-by-feature breakdown
£ Pricing & what’s included
✉ Messaging & SMS
🔄 Client Follow-ups
★ Reviews & marketing
🇬🇧 UK beauty focus
Which one is right for you?
Timely might be better if you...
- Are based in Australia or New Zealand, where Timely is most established
- Are happy buying SMS credits separately and topping them up
- Prefer building and running your own manual marketing campaigns
- Don’t need WhatsApp messaging or AI per-client Follow-ups
- Want a tiered plan and don’t mind per-staff costs as you scale
Tavix is better if you...
- Want one flat £29/month with everything included — no add-ons, no per-staff fees
- Want WhatsApp and SMS reminders included, with no credits to buy
- Want AI to draft a Follow-up per lapsed client — that you approve
- Want reviews going to your Google Business Profile
- Run a UK beauty business and want patch tests, consent forms and loyalty built in
- Want predictable costs and 0% commission, always
The bottom line
To be fair to Timely: it doesn’t take booking commission, it integrates with payment providers, and it’s solid software with reminders and marketing campaigns. But the real cost is in the structure — a tiered subscription, per-staff fees as you grow, SMS bought by the credit, manual marketing campaigns, no WhatsApp, and a product built primarily for NZ and Australia.
Tavix is one flat £29/month with WhatsApp, SMS, AI per-client Follow-ups, a Google review booster, marketing, loyalty and a branded booking site all included — built in the UK for independent beauty businesses. No credits, no add-ons, no per-staff maths, and 0% commission. That’s the difference between a bill that creeps up and one flat price you can plan around.
Ready for one flat price with everything in?
Try Tavix free for 30 days. No card required. Set up in under 10 minutes — a real person can help.