Vagaro charges per staff member. Tavix is one flat £29 — however big your team.
See how Tavix compares to Vagaro on pricing, team size, WhatsApp messaging, AI Follow-ups, and being built for the UK.
Vagaro is a popular US-built salon, spa and fitness platform — but its subscription is priced per bookable staff member, so your bill climbs every time you add to your team. Add to that SMS credits, paid marketplace boosts, and extra-cost add-ons, and the numbers move in dollars. Tavix is the flat-rate UK alternative — one £29/month for any team size, with everything included and 0% commission, ever. You keep 100% of every booking.
£29
Flat — any team size
0%
Commission, ever
100%
UK-built
Side-by-side comparison
| Feature | Tavix | Vagaro |
|---|---|---|
| Monthly price | £29/mo flat, any team size — everything included | Priced per staff/calendar (in US dollars) |
| Per-staff fees | None — flat £29 | Priced per staff/calendar |
| Commission | 0% — always | 0% on direct bookings; paid marketplace boosts |
| Add-ons | Everything included — no add-on fees | POS, payroll & more cost extra |
| WhatsApp messaging | Official Meta Business API — ~98% open rate | Not available |
| SMS reminders | Included in £29 | Often via paid/consumable SMS credits |
| AI Follow-ups | Per-client — spots overdue regulars, drafts a message you approve | No per-client Follow-ups |
| Client reviews | Sent to your Google Business Profile | Reviews tied to Vagaro marketplace listing |
| Marketplace | Your own branded booking page | Marketplace listing + paid boosts for visibility |
| Client data ownership | Full ownership — your data, your clients | Marketplace relationship sits with Vagaro |
| Setup time | Under 10 minutes — a real person can help | Longer — broader feature set to configure |
| Free trial | 30 days, no card | Free trial (then per-staff subscription) |
| UK focus | Built for the UK market (£) | Primarily US-focused; UK secondary |
Feature-by-feature breakdown
£ Pricing & team size
Vagaro
Vagaro prices its subscription per bookable staff member or calendar — so the more stylists, therapists or rooms you add, the more you pay each month. Pricing is in US dollars, and useful extras like POS, payroll and other tools are sold as paid add-ons. For a growing team, the monthly cost keeps climbing as you hire.
Tavix
Tavix is one flat £29/month, whatever the size of your team. One person or ten — the price never moves. There are no per-staff fees and no add-on fees: branded booking site, WhatsApp and SMS reminders, deposits, AI Follow-ups, reviews, loyalty and marketing are all included. Zero commission on any booking. You keep 100%.
✉ WhatsApp & reminders
Vagaro
Vagaro relies on email and SMS for client communications, and SMS is often delivered through paid, consumable credits — another line on the bill. There’s no native WhatsApp marketing, and SMS open rates in the UK sit well below what messaging apps achieve.
Tavix
Tavix sends reminders over WhatsApp and SMS, included in your £29. WhatsApp runs on the official Meta Business API with a ~98% open rate, from your business name, and every message is approved by you before it sends — confirmations, reminders, deposits and no-show protection, all in one place.
★ Reviews & marketplace
Vagaro
Vagaro runs its own consumer marketplace where clients can discover businesses — and offers paid “boost” and ad placements to be seen above others. Reviews and discovery are tied to that marketplace, so the visibility you build largely stays inside Vagaro.
Tavix
Tavix’s review booster sends happy clients straight to your Google Business Profile. This builds your Google star rating, helps you rank in local search, and feeds AI-powered search answers — visibility that stays with you, on a booking page branded entirely to you, with no competitors alongside.
🔒 Data & client ownership
Vagaro
Clients who discover you through the Vagaro marketplace see other businesses too, and the marketplace relationship sits with Vagaro. As a US-first platform, the experience and pricing are built around the American market first, with the UK as a secondary one.
Tavix
Your clients are your clients. Your booking page is branded to you — no marketplace, no competitor listings — and you own your client data outright. Tavix is built for independent UK beauty businesses: hair, nails, lashes, brows, skin and spa, priced and supported in pounds.
🔄 AI Follow-ups
Vagaro
Vagaro offers blast-style marketing campaigns, but no per-client AI Follow-ups. If a regular drifts past their usual rebooking window, you won’t be alerted unless you check manually — and broad campaigns aren’t tailored to each client’s rhythm.
Tavix
Tavix’s Follow-ups feature learns each client’s visit rhythm, spots regulars who are overdue, and drafts a WhatsApp or SMS for you to approve — never an auto-blast. You stay in control of every message, and it’s included in your £29 at no extra cost.
Which one is right for you?
Vagaro might be better if you...
- Run a US-based salon, spa or fitness business priced in dollars
- Rely on the Vagaro marketplace and paid boosts to find new clients
- Want a very broad feature set and don't mind per-staff pricing
- Are happy buying POS, payroll and other tools as paid add-ons
- Don't need WhatsApp marketing or per-client AI Follow-ups
Tavix is better if you...
- Want one flat £29/month for any team size — no per-staff fees
- Want everything included, with zero commission and no add-on fees
- Want to message clients on WhatsApp (~98% open rate), included
- Want reviews to go to your Google Business Profile, not a marketplace
- Want per-client AI Follow-ups that drafts messages you approve
- Run an independent UK beauty business and want pricing in pounds
The bottom line
Vagaro built a deep, all-in-one platform for the US market. But pricing per staff member means your bill grows every time you hire, and the dollars, SMS credits, paid marketplace boosts and extra-cost add-ons all add up — on a platform where the UK is a secondary market.
Tavix is one flat £29/month for any team size, with WhatsApp, SMS reminders, deposits, AI Follow-ups, Google reviews, loyalty and marketing all included — and 0% commission, ever. Built in the UK, for UK beauty businesses, it’s the difference between a bill that climbs with your team and a price that simply doesn’t.
Ready for one flat price?
Try Tavix free for 30 days. No card required. Set up in under 10 minutes — a real person can help.